Agentic Engineering
2026
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FrizzleNet
An agentic UX concept that maps a family's developmental needs into restorative, screen-free outdoor adventures.
Selected Design Work — Krissie Shelley
ΩSelected Works
Twenty-five years of shipped work — from agentic prototypes to brand systems.
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Product & SaaS
2023
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Guest Match Pro
A two-sided podcast guest marketplace replacing cold outreach with curated, high-relevance matches — from first contact to confirmed recording.
Product & SaaS
2022
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Blubrry Listener Insight Analytics
A dual-sided analytics platform pairing self-reported listener surveys with anonymized RSS behavioral data — giving podcasters the full picture.
Product & SaaS
2019
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Blubrry Dashboard & Onboarding
An app-wide redesign that replaced a flat, link-heavy interface with structured navigation and guided onboarding.
Product & SaaS
2019
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Blubrry PowerPress Plugin
A full UX overhaul of the most popular WordPress podcasting plugin — clean tabbed settings, guided onboarding, and streamlined import.
Product & SaaS
2019
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Suralink Secure File Sharing
A secure document sharing portal that eliminated client login friction while maintaining enterprise security.
Product & SaaS
2019
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Suralink Platform Redesign
Modernized dashboard, onboarding, and settings architecture for a B2B workflow management platform.
Brand & Identity
2024
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Worm Poo For You
Sustainable composting business branding.
Brand & Identity
2024
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FarmRaise
Agricultural fintech platform branding.
Brand & Identity
2023
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Letters to the People
Platform for amplifying voices for social change.
Brand & Identity
2025
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Daisy AI
AI-powered veterinary imaging platform brand identity.
Brand & Identity
2023
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Lily Rows Farm
Specialty daylily farm brand identity.
Brand & Identity
2012
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I Am Salt Lake
Community pride brand identity.
Brand & Identity
2020
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Utah in the Weeds
Medical cannabis education podcast branding.
Websites
2024
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uControll
Door automation system for fall prevention.
Websites
2025
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Lily Row Farm
Specialty daylily farm ecommerce platform.
Websites
2026
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Vet-Ray by Sedecal
A comprehensive rebrand, digital platform overhaul, and environmental design system for a global medical imaging company.
Websites
2025
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Worm Poo For You
Organic worm castings ecommerce site.
Websites
2025
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ValueCare Suite
Healthcare billing software website.
Websites
2025
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BlackBox RPM
Remote patient monitoring device website.
Marketing
2025
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Veterinary Ozone Brochure
Print brochure for veterinary ozone therapy equipment.
Marketing
2025
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Vet-Ray Tradeshow Booth
Cohesive booth backdrop system for veterinary trade shows.
The Lab
2025
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Bone Buddy
Accessible health UX designed for a 60+ demographic with life-stage personalization.
The Lab
2025
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Clara's Story
Preserving family history through immersive storytelling and scrollytelling design.
The Lab
2025
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My Feeling Friend
Child-friendly mental health UX with AI-guided conversations.
The Lab
2025
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Playful Wallet
Gamifying personal finance with playful budget meters and projection mode.
The Lab
2025
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Smarty Couch
Retro TV trivia game exploring couch co-op UX with sound design.
The Lab
2025
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Local Gem Finder
Discovering restaurants needing digital experience upgrades.
The Lab
2025
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Bite Spotter
Community-driven local restaurant discovery with crowd-sourced recommendations.