Blubrry PowerPress Plugin.

The Problem

PowerPress had grown over years into the most feature-rich WordPress podcasting plugin — but the interface reflected every addition without any structural rethinking. The result was a settings page that overwhelmed new users and buried power features.

• The main settings page mixed a 3-step wizard with service upsells, configuration links, and promotional content — all competing for attention
• New users had no clear path from installation to publishing their first episode
• Advanced features were scattered across submenus with no logical grouping

Before — What Existed

The original PowerPress settings page: a cluttered mix of setup steps, service promotions, and configuration links with no visual hierarchy or task orientation.

The Solution

We redesigned PowerPress around three principles: clear task separation through tabs, guided onboarding for new users, and streamlined workflows for common tasks like podcast importing.

Tabbed Settings & Onboarding

Replaced the single-page dump with a tabbed interface (Welcome, Feeds, Website, Destinations, Analytics, Advanced) that groups features by workflow. The onboarding flow now asks one clear question at a time — starting with hosting selection. The import tool was redesigned as a focused, single-purpose screen.

Design Process

• 01

  Feature Inventory

  Catalogued every setting, link, and configuration option across the plugin to understand the full scope.

• 02

  User Journey Analysis

  Mapped new-user and power-user journeys separately — new users needed a linear path to 'first episode published'.

• 03

  Tabbed Architecture Design

  Designed a tab-based IA that separates concerns (Welcome, Feeds, Website, Destinations, Analytics, Advanced).

• 04

  WordPress Pattern Compliance

  Ensured all redesigned screens followed WordPress admin UI conventions.