Krissie Shelley. — Senior UX/UI Engineer & Design Technologist

Professional experience

1. Naturally Human Designs — Senior UX/UI Engineer & Consultant

   Oct 2023 — Present · West Valley City, UT

   AI-Native Design Studio and Product Consultancy specializing in business web applications and rapid prototyping.

   • Frontend Engineering: Architect and ship production-ready business web applications using React, TypeScript, MUI, SASS, and Tailwind CSS.
   • Build & Deployment Pipelines: Extensive experience utilizing NPM, managing modern frontend build pipelines, and configuring Git-based version control with automated CI/CD pipelines.
   • Design-to-Component Conversion: Convert complex UI/UX designs and layouts directly into clean, optimized frontend components, reducing client time-to-market.
   • Complex Wireframing & Prototyping: Leverage Figma and Adobe XD to design interactive dashboards, data visualizations, and high-fidelity mockups for clients, including a complete digital ecosystem for Vet-Ray by Sedecal (integrated with Supabase, Google Analytics and SalesForce).
   • Agile Collaboration: Facilitate discovery workshops and sprint planning with cross-functional stakeholders in Agile/Scrum environments to validate user flows and system architecture.

2. SalesRabbit — Senior UX/UI Engineer (Product Designer)

   May 2022 — Oct 2023 · Lehi, UT

   B2B SaaS sales engagement platform serving thousands of field sales reps.

   • Architecture Migration: Served as the critical bridge between product and engineering to lead the transition of the enterprise platform from legacy structures to a modern, responsive React and MUI-based architecture.
   • Component Development: Successfully converted highly complex design systems and mockups into scalable, reusable frontend components utilizing HTML, CSS, SASS, and React.
   • Complex Prototyping: Designed complex wireframes, interactive user flows, and mockups in Figma to streamline B2B pipeline management and partner integrations.
   • Agile/Scrum Teamwork: Collaborated daily in an Agile/Scrum environment with product managers, QA, and frontend developers to ensure technical feasibility, performance, and WCAG accessibility compliance.

3. Freelance UX Design — UX/UI Engineer & Consultant

   Oct 2021 — May 2022 · Salt Lake City, UT

   Partnered with early-stage startups to design and prototype complex, data-heavy business web applications.

   • SaaS Data Overhaul: Designed complex wireframes and interactive mockups for Blubrry Podcast Services, translating raw creator metrics into intuitive, decision-driving visual dashboards.
   • Frontend Prototyping: Converted visual designs into semantic HTML/CSS and SASS layouts, prototyping core workflows for startups (e.g., FarmRaise's agricultural grant application flows).

4. Suralink — UX/UI Engineer

   May 2019 — Jun 2021 · Salt Lake City, UT

   B2B SaaS audit request management platform for accounting firms and their clients.

   • Design System Ownership: Established Suralink's first unified design system in Figma, creating a scalable component library. Hand-coded and converted UI/UX designs into robust React components using SASS.
   • Secure Business Applications: Designed complex, secure file-sharing workflows and audit tracking dashboards that maintained strict regulatory and HIPAA compliance.
   • Git & CI/CD Pipelines: Managed frontend assets using Git-based version control and collaborated with dev teams to build and deploy web application updates.
   • Agile Methodologies: Actively participated in Scrum ceremonies, sprint planning, and backlog grooming to deliver features on a tight product roadmap.

5. Nav Technologies — Senior UX/UI Engineer (Product Designer)

   Jan 2014 — Jan 2019 · Salt Lake City, UT

   Fintech platform helping small business owners understand and build their business credit.

   • Business Web Applications: Designed interactive dashboards, financial calculators, and credit-monitoring tools, converting complex financial structures into intuitive visual mockups using Adobe XD, Sketch & InVision.
   • Component Translation: Collaborated directly with frontend engineering squads to convert high-fidelity designs into responsive, cross-browser compatible frontend components using HTML, CSS, SASS, and JavaScript/TypeScript.

6. Various — Web Developer & Designer

   1998 — 2014

   Foundational years — hand-coded HTML/CSS websites that shaped a lifelong sense of how code constraints shape UX.

   • Hand-Coding Foundation: Started as an HTML programmer in 1998, hand-coding websites using semantic HTML, SASS, and JavaScript before modern frameworks existed—developing a native, deep-seated mastery of the web.