Discover & Define
Understand the friction. Find a clear direction before you invest in a larger build.
Explore discover & defineIndependent design & technology partner
Complex workflows. Clearer experiences.
I help businesses simplify complex workflows, design intuitive digital experiences, and build websites and applications that people can use with confidence.
Let's talk about your projectProduct strategy. Websites. Custom applications. Ongoing support.
A partner through the messy middle
Good design connects what a business needs with what a person can actually use.
I work with SaaS teams, financial platforms, medical technology businesses, and people building a new product. When a workflow is tangled or an idea needs a first version, I bring senior ownership, strategic judgment, and hands-on follow-through. Together, we make the next step clearer for your team and the people you serve.
Ways to work together
Discover. Build. Keep improving.
Start with what your business needs. I’ll help turn it into a clear scope and something useful.
Design & Build
Turn a clearer direction into a website or application people can actually use.
Explore design & buildSupport & Evolve
Keep improving with a hands-on design and technology partner.
Explore support & evolveSelected client work
Work that connects.
Medical technology
Vet-Rayby Sedecal
Customer experienceMedical technology / Customer experience
A connected experience, from discovery to support.
Brand, website, support resources, and trade show materials for a long-standing veterinary imaging client.
B2B software
Suralink
Product designB2B software / Product design
Making complex document workflows easier to use.
Product design and design systems for an audit request and document exchange platform.
Creator tools
Blubrry
Information designCreator tools / Information design
Turning information into a clearer next step.
Dashboard, analytics, and onboarding design for podcast creators.
Experience, with a human perspective
You work directly with me.
I’m Krissie Shelley. I started building for the web in 1998, and bring 25+ years across design and technology to the work. My experience spans SaaS, financial platforms, and medical technology.
I connect strategy with hands-on design and implementation, staying close to the people using what we make.
More about my experience and approachThe approach
Understand. Simplify. Make.
Understand the real problem.
Listen to the people doing the work. Map the journey, constraints, and decisions that need attention.
Make the next step clear.
Choose priorities, reduce unnecessary complexity, and give the team a shared direction.
Carry it into practice.
Design, prototype, and support implementation. Use AI where it helps us learn and build, with human judgment throughout.
Let’s start with your question
What needs to feel easier?
A complicated workflow. A fragmented customer journey.
An idea that needs to become testable.