Krissie Shelley — Senior Product Designer
Senior product designer with 25 years of listening to users, simplifying messy workflows, and designing for real human lives. With deep AI fluency, I build working prototypes that test whether new technology actually helps someone's day.
I like to understand an experience from every side before I change it.
My background combines product design, website development, and direct customer support. I've answered live chats, sat with support staff, and talked with field-sales teams about their day — and that's usually where the real problems show up.
From there I work with product and engineering to create practical improvements — clearer dashboards, simpler workflows, a support hub people can actually find answers in. I enjoy staying involved from the first questions through working prototypes and ongoing improvements.
Thoughtful design for the people behind complex workflows.
Years of shipping audit, compliance, and analytics platforms — permissions, data governance, edge cases, accessibility — are what keep my prototypes grounded in how real products, and real people, behave in production.
Clients keep coming back: I've designed for Vet-Ray by Sedecal since 2003 and Blubrry Podcast Services since 2019.
Prototypes that run, so the hard questions surface early.
Learning through everyday play
FrizzleNet
FrizzleNet is an agentic AI companion built on Google's Agent Development Kit that turns "what should we do today?" into a five-second answer — matched to the family's location, the child's developmental stage, and whatever supplies are already in the recycling bin. Built in two weeks for the Kaggle Vibe Coding Intensive, it explores what happens when AI is designed to reduce screen time instead of capture it
Technology changes. Human needs don't.
My philosophy
You're not lost. You need a better map.
Grounded, not confident
People trust what they can check. A confident-sounding invention is worse than no answer at all. I believe people should be able to see where information comes from and know when an answer is uncertain.
- Cite-or-reject drafting from real source material
- Visible sources behind every generated claim
- Plain-language caveats instead of false certainty
- Easy edit, retry, and start over
Propose, don't act
Assistants should suggest; people decide. Helpful technology leaves people in control, with clear choices and room to change their minds.
- Suggestions first, actions only after approval
- Clear moments where the human says yes or no
- Reversible changes, nothing irreversible by default
- Designed to give time back, not take attention
A working history across studios, startups, and enterprise.
- 2023 —
Naturally Human Designs — Founder & Product Designer
Independent design and technology practice continuing my freelance client work.
- Help clients clarify ideas, understand their users, and improve websites, software, and business workflows.
- Bring research, interaction design, content, and implementation together across customer-facing experiences and internal tools.
- Create designs and working prototypes with Figma and Lovable so clients can explore and refine ideas.
- Continue two established client relationships: Vet-Ray by Sedecal and Blubrry Podcast Services.
- 2022 — 2023
SalesRabbit — Senior Product Designer
B2B software supporting field-sales organizations.
- Designed internal and customer-facing workflows for pipeline management, integrations, and configuration.
- Conducted qualitative research with field-sales organizations to understand daily work and identify friction.
- Created interactive prototypes that helped stakeholders and engineers evaluate requirements and refine product behavior.
- Contributed design and prototyping to the transition from legacy experiences to a React-based platform.
- Worked with product management and engineering to balance user needs, technical constraints, and consistent interaction patterns.
- 2019 — 2021
Suralink — UX Designer
Enterprise software for audit requests and secure document collaboration.
- Designed workflows for document exchange, requests, permissions, task status, and collaboration between accounting firms and their clients.
- Created dashboards that helped people understand audit progress and identify their next steps.
- Established the organization’s first unified design system and component library in Figma.
- Created interface designs and interactive prototypes to explore workflows and communicate product behavior.
- Collaborated with product and engineering throughout planning and delivery.
- 2014 — 2019
Nav Technologies — Senior Product Designer
Financial technology helping small-business owners understand business credit and financing options.
- Designed dashboards, financial calculators, credit-monitoring tools, and other data-rich product experiences.
- Made complicated financial information easier to understand through clear explanations, information design, and actionable next steps.
- Created designs and prototypes to help teams explore workflows and evaluate potential improvements.
- Partnered with product, engineering, analytics, marketing, and business stakeholders to improve customer experiences.
- 2012 — 2014
EmployeeReferrals.com — UI & Marketing Designer
- Created product interface designs and prototypes.
- Designed the company logo, trade show materials, and marketing collateral.
- 2000 — 2023
Independent Consulting — Independent Designer & Developer
Freelance client work alongside full-time employment. Continued through Naturally Human Designs following incorporation.
- Designed and maintained websites and provided branding, marketing content, and client IT support.
- Built websites using HTML, CSS, and other web technologies, adapting tools to the needs of each project.
- Provided early product guidance, design, and prototyping for clients exploring new ideas.
- Built repeat client relationships, including Vet-Ray by Sedecal beginning in 2003 and Blubrry Podcast Services beginning in 2019.
- Blubrry Podcast Services: provided early product guidance and MVP design across separate engagements, including analytics dashboards and product experiences for podcast creators.
- FarmRaise: designed and prototyped agricultural grant-application workflows to make complex requirements easier for farmers to navigate.
- 2026
FrizzleNet — AI Agent Capstone Project
Built using Google Agent Development Kit and Google Antigravity as the capstone for the Google and Kaggle AI Agents Intensive (completed July 2026).
- Designed and built an application that helps parents find free educational activities based on their available time, energy, and preference to stay home or explore.
- Combined local-resource search with activity guidance to reduce planning effort.
What I bring into every engagement.
Product design
- User research
- Workflow mapping
- Information architecture
- Interaction design
- Visual design
- Usability testing
- Prototyping
- Design systems
Collaboration
- Client discovery
- Stakeholder facilitation
- Requirements clarification
- Working with product & engineering teams
Web & technical work
- Website development & maintenance
- HTML
- CSS
- Website-to-Salesforce integrations
- Knowledge bases
- Client IT support
Current tools
- Figma
- Lovable
- Affinity
- Sublime Text
- GitHub
- AntiGravity
- Google Cloud
A nod to the past
- Adobe Creative Suite
- Sketch
- InVision
- ColdFusion
- Dreamweaver
Professional development
- Google & Kaggle AI Agents Intensive — completed July 2026
In their words.
"It's rare to find someone as talented, customer-focused, and driven as Krissie. She's pushed our team to improve the quality of the products we deliver, has taken the lead on implementing necessary steps of the product lifecycle with stakeholders and company leadership, and has played a key part in helping lead the agile transformation of our development team."
Let's talk
Let's build
something.
West Valley City, UT · Open to remote and hybrid opportunities