Krissie Shelley — Senior Product DesignerExperiences,thoughtfullydesigned.

Naturally Human Designs — Founder & Product Designer

Independent design and technology practice continuing my freelance client work.

• Help clients clarify ideas, understand their users, and improve websites, software, and business workflows.
• Bring research, interaction design, content, and implementation together across customer-facing experiences and internal tools.
• Create designs and working prototypes with Figma and Lovable so clients can explore and refine ideas.
• Continue established client relationships, including Vet-Ray by Sedecal and separate product engagements with Blubrry Podcast Services.
• Vet-Ray by Sedecal: build and maintain the company’s website, continuing a relationship that began with a logo project in 2003.
• Vet-Ray: built a quote-request cart that lets visitors collect products and submit requests that create Leads in Salesforce, and integrated support submissions with Salesforce to create Cases.
• Vet-Ray: answered website live chats and worked with support staff to understand where customers struggled, then used that understanding to create a support hub and knowledge base with a clear phone tree and searchable resources.
• Vet-Ray: design trade show displays and most brochures and branding materials; write content for advertisements, brochures, and the website.

SalesRabbit — Senior Product Designer

B2B software supporting field-sales organizations.

• Designed internal and customer-facing workflows for pipeline management, integrations, and configuration.
• Conducted qualitative research with field-sales organizations to understand daily work and identify friction.
• Created interactive prototypes that helped stakeholders and engineers evaluate requirements and refine product behavior.
• Contributed design and prototyping to the transition from legacy experiences to a React-based platform.
• Worked with product management and engineering to balance user needs, technical constraints, and consistent interaction patterns.

Suralink — UX Designer

Enterprise software for audit requests and secure document collaboration.

• Designed workflows for document exchange, requests, permissions, task status, and collaboration between accounting firms and their clients.
• Created dashboards that helped people understand audit progress and identify their next steps.
• Established the organization’s first unified design system and component library in Figma.
• Created interface designs and interactive prototypes to explore workflows and communicate product behavior.
• Collaborated with product and engineering throughout planning and delivery.

Nav Technologies — Senior Product Designer

Financial technology helping small-business owners understand business credit and financing options.

• Designed dashboards, financial calculators, credit-monitoring tools, and other data-rich product experiences.
• Made complicated financial information easier to understand through clear explanations, information design, and actionable next steps.
• Created designs and prototypes to help teams explore workflows and evaluate potential improvements.
• Partnered with product, engineering, analytics, marketing, and business stakeholders to improve customer experiences.

EmployeeReferrals.com — UI & Marketing Designer

• Created product interface designs and prototypes.
• Designed the company logo, trade show materials, and marketing collateral.

Independent Consulting — Independent Designer & Developer

Freelance client work alongside full-time employment. Continued through Naturally Human Designs following incorporation.

• Designed and maintained websites and provided branding, marketing content, and client IT support.
• Built websites using HTML, CSS, and other web technologies, adapting tools to the needs of each project.
• Provided early product guidance, design, and prototyping for clients exploring new ideas.
• Built repeat client relationships, including Vet-Ray by Sedecal beginning in 2003 and Blubrry Podcast Services beginning in 2019.
• Blubrry Podcast Services: provided early product guidance and MVP design across separate engagements, including analytics dashboards and product experiences for podcast creators.
• FarmRaise: designed and prototyped agricultural grant-application workflows to make complex requirements easier for farmers to navigate.

FrizzleNet — AI Agent Capstone Project

Built using Google Agent Development Kit and Google Antigravity as the capstone for the Google and Kaggle AI Agents Intensive (completed July 2026).

• Designed and built an application that helps parents find free educational activities based on their available time, energy, and preference to stay home or explore.
• Combined local-resource search with activity guidance to reduce planning effort.