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Case study

Vet-Ray by Sedecal.

A comprehensive rebranding, digital platform overhaul, and environmental design system for a global medical imaging company.

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Vet-Ray by Sedecal

Client

Sedecal USA

Role

Lead Designer & Developer

Year

2026

Deliverables

Brand · Web · Print

Identity, Web App, Print & Tradeshow

The Challenge

Sedecal unified its divisions under one global identity. The goal was to modernize Vet-Ray's brand presence while building custom digital tools to track analytics and user behavior across platforms.

The rebrand wasn't cosmetic — it required re-engineering touchpoints from website to tradeshow floor, unifying a fragmented ecosystem into a single, cohesive experience.

Digital Ecosystem

Vet-Ray live site homepageFind Your System quizQuick Error Code LookupSupport Hub

Live site homepage

Consumer website optimized for conversion — showcasing product lines, a quiz to find the best product for you, and an updated customer support hub with knowledge base.

Environmental Design

WVC Las Vegas tradeshow backdrop

Extending the digital brand into physical space.

Booth front
Booth detail

Print Campaign

Print campaign

QR Code Integration

Every printed material connects back to digital — magazine ads, brochures, and booth signage include scannable QR codes linking to product pages and analytics-tracked landing pages.

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