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Brand & Identity · 2012

I Am Salt Lake.

Community pride brand identity.

I Am Salt Lake
  • Logo Design
  • Brand Identity
  • Community

Overview

Designed a bold vintage-inspired brand identity celebrating Salt Lake City pride.

The Challenge

Capture the essence of Salt Lake City while appealing to locals.

The Solution

A striking hexagonal badge with Utah's iconic beehive symbol.

Interested in working together?